Gamification Solution

Mantik is a business consulting company based in Dubai, UAE. The company provides innovative strategies and solutions to expand and grow the businesses within the small to medium scale industry by delivering to their clients measurable results through business transformation.

Mission Statement

To help our clients achieve growth and successful futures through creative, sustainable and innovative transformations to their organization.”

Speed Optimized

In the **Mantik** project, I implemented speed optimization through search gamification, enhancing user engagement and improving retrieval efficiency.

Opportunities

Mantik wants to gain a greater presence with its potential clients, highlighting values such as trust and work between its experts and clients. With Mantik’s project

Target Audience

Mantik defined small to medium enterprises (SMEs) as their main target market.

Responsive selection

The website does not have a defined line of content, but generally, in a few clicks, the system meets the Help and Documentation principle. An analysis of Personas will help create a clear navigation system.

Key Issues

Mantik is a business solutions company and their website should build trust, gain clientele and expand their visibility and reach to the appropriate market. 

Deliverables

In order to generate strategic design proposals that increase the awareness of Mantik’s website, we will develop the following deliverables during the coming weeks:
 

  1. Personas / Research
    User research of the target audience will be part of the personas to analyze the preference of potential users.

We will define the actions to conduct this research with the advice and projection of our strategic partner for the project, Centennial College.

 

Personas will be built based on the current customers and the areas that the company is offering its services.

  1. Current State Analysis

We will perform an analysis on Mantik’s website based on the identified needs of users that will be determined in the Persona research. The Current State Analysis will be used to identify the present strengths, weaknesses and opportunities of Mantik’s website as well as its usability based on design Heuristic principles.

  1. Competitive Analysis
    We will analyze competitor websites and focus on areas we believe can be implemented on Mantik’s website. Six competitor websites will be analyzed and we will focus on design, number of steps, content types and amount of navigation items to measure the competitiveness.
  2. Recommendation
    Based on our research and evaluation, we will come up with high level proposals and recommendations to improve and address the key issues identified by Mantik. The recommendations will be based on the results of the evaluation that the Current State Analysis and Competitive Analysis will deliver. 

The deliverables of this project will have two iterations in these forms:

  • First Iteration – Initial project deliverables submitted to the client.
  • Second Iteration – Revised project deliverables submitted to the client for approval incorporating their feedback after the first iteration.

USER JOURNEY

The user feels that her business is under a standstill so she is interested in learning how to expand and improve their business. (Starting Point) 

  1. The user searches for a business consulting company and finds Mantik.
  2. The user enters the homepage of Mantik. 
  3. While scrolling through the homepage, the user comes across a button for an interactive questionnaire.
  4. The user clicks on the button to explore more.
  5. The user answers the question “What industry are you working in?”
  6. On the same page, the user was asked “What kind of help are you seeking?”
  7. Then, the user will be asked another question to further personalize the result. 
  8. The interactive questionnaire then suggests case studies to the user based on their answers.
  9. The user clicks on the case studies and reads through the information about the process that Mantik took to solve the client’s issue.
  10. Once done reading through the case studies, the user is directed to three options on how to reach out to Mantik – schedule an appointment, and contact Mantik through phone call or via chat box.
  11. The user chooses to schedule an appointment to know more about Mantik and how Mantik can help with the business development.
  12. The user receives a confirmation email regarding their appointment schedule.(End Point)
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